Big Think

Big Think

6 min
3 brain hacks to control your Amazon addiction (from a neuroscientist)
Your emotional brain is being manipulated to shop more, but there are ways to resist.
Million Stories
7 min
Isolating carbon from human ashes to create diamonds
In just 11 months, this lab can grow a memorial diamond from the ashes of a loved one. Can they change how we cope with loss?
5 min
What charity does to your brain
Science confirms what you already knew about being helpful to others.
Million Stories
6 min
How to trick your brain into saving money
Humans are wired for short-term thinking according to neuroscience, making it difficult to save for retirement.
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6 min
Want to save more money? Start playing video games.
Playing video games could help you make better decisions about money.
Million Stories
6 min
How Apple and Nike have branded your brain
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
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6 min
The science of ‘herd mentality’
Why your brain wants you to follow the crowd.
Million Stories