SPARKS & HONEY CULTURAL STRATEGISTS

SPARKS & HONEY CULTURAL STRATEGISTS

Your source for staying current with the latest high energy emerging trends shaping business and pop culture.

We leverage a proprietary Cultural Listening and Mapping platform, that identifies cultural bursts in real time, scores their energy level, projects their lifespan and analyzes their cultural resonance. Our unique process helps brands remain in sync with culture and make more strategically informed business decisions across disciplines including marketing, communications, product development and long term planning.  

Through a combination of real-time monitoring of fast-moving culture and the comprehensive identification and analysis of longer-term trends, sparks & honey accelerates, hijacks, and ultimately ignites culture on behalf of clients.

AdAge named sparks & honey as 1 of 10 Top Agencies to Watch in 2014.

 

During this year’s Super Bowl, brands like Oreo and Tide didn’t just stick to their traditional pre-planned paid advertising routine—they tried something new.  Along with six others, they flexed their […]
Is it just us, or does it seem like everyone is turning into a conspiracy theorist these days?Aliens, spirit guides, the Illuminati – name some mysterious pocket of paranoia or […]
During our research into the explosion in popularity of Conscious Media, we noticed a broad meta trend developing that circumscribes smaller conscious“food subcultures” – such as raw foodism, veganism or […]
Did you see Life of Pi or Cloud Atlas?  How about Prometheus or Avatar? Have you picked up a bestseller by Deepak Chopra or Eckhart Tolle? Do you ever leaf […]
Today we are releasing our whitepaper The Explosion of Conscious Media, created in partnership with Gaiam TV, the premier aggregator of Conscious Media content. The report defines Conscious Media and […]
This week, in the final installment of a 3-part series, we look to five trends that will shape the Future. 
Perfect beauty, HD photography, 3D printing, Elective Bionic Surgery, biohackers, and no religion are all trends to watch for 2013. 
"Now" trends are those with high energy and can be leveraged in the present; "Next" trends will begin to manifest towards the end of 2013 and gain traction through 2014; "Future" trends are fringe signals that will play out in 2015 and beyond.
The 2012 election was game changing for America, producing groundbreaking shifts involving social issues, such as the legalization of same-sex marriage, and recreational marijuana use, and historical milestones for women […]
For several weeks leading up to yesterday’s election the forecasters were at odds. While traditional polls and pundits predicted an election that was “too close to call,” as noted today […]
As we detailed in our New Social Systems Deep Dive report, a growing mistrust of institutions is driving a seismic shift in values in the United States.  As Americans look […]
From Fortune 500 companies to Presidential campaigns, it seems everyone has bought into the power of memes to move a message.  And nobody bought in earlier than Ben Lashes, the […]
With Big Bird’s surreal moment in the national spotlight, last Wednesday evening marked not only the first Presidential Debate of 2012 but also America's first national political Kidult moment. 
There are few trends in the "maker movement" that have the potential to disrupt traditional industries, economies and the wider culture than 3D Printing.
In our last post, Meet The New “Power Woman,” we discussed the emergence of the Power Woman as a positive archetype in popular culture and we also pointed to the changing roles […]
Today’s Power Woman is manifested in popular culture as a positive, gutsy role model, breaking new ground and inspiring conversation and debate about women’s role in society.
What’s the Big Idea?The increasingly fluid cultural landscape and an overabundance of information call for new ways to gather useful business intelligence. In our hyper-connected world, ideas, data and conversations move […]