Social media wunderkind Baratunde Thurston says we’re living in an age of information overabundance, but that this needn’t be a problem. Just as supermarkets offer us many more choices of cereal than we actually need, the internet and cable television are crowded spaces where a million voices compete for consumers’ attention.
In a noisy world, says Thurston, trust is incredibly important. Don’t try to game the system – find ways to express and grow your brand through it. In this lesson, he teaches you how.

• Social media can bury you. To avoid this, build community around your products and services.
• Make your intention, sensibility and perspective on the world clear.
• Invite customers to participate in the brand community.

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Stand Out from the Pack, with Baratunde Thurston, Comedian, Author and Former Director of Digital for The Onion