Social media wunderkind Baratunde Thurston says we’re living in an age of information overabundance, but that this needn’t be a problem. Just as supermarkets offer us many more choices of cereal than we actually need, the internet and cable television are crowded spaces where a million voices compete for consumers’ attention.
In a noisy world, says Thurston, trust is incredibly important. Don’t try to game the system – find ways to express and grow your brand through it. In this lesson, he teaches you how.
In a noisy world, says Thurston, trust is incredibly important. Don’t try to game the system – find ways to express and grow your brand through it. In this lesson, he teaches you how.
- Social media can bury you. To avoid this, build community around your products and services.
- Make your intention, sensibility and perspective on the world clear.
- Invite customers to participate in the brand community.
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Stand Out from the Pack, with Baratunde Thurston, Comedian, Author and Former Director of Digital for The Onion
Monthly Issue
April 2026
The Energy Transition
In this monthly issue, we examine how our understanding of energy — and how we source and use it — is evolving.
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