Audience Development

Audience Development

A collage with a man’s portrait, three upward-pointing arrows, three horizontal ovals, and a bar chart with rising columns, all in blue, grey, and beige tones.
Members
Derek Thompson, senior editor at The Atlantic, emphasizes that product success hinges not just on quality, but also on consumer perception, including novelty, appeal, and targeting the right audience.
A four-panel image featuring two abstract pink patterns, a close-up of two hands clasped, and a smiling woman in grayscale.
Members
Charlene Li emphasizes that instead of mastering specific social media tools, leaders should prioritize engaging their audience through strategic listening, informed priority-setting, and effective communication, as social media platforms will continue to evolve.