Design Thinking

Design Thinking

Illustration of a dumpster filled with discarded electronics, cables, and a cracked laptop—clear evidence of planned obsolescence—with computer components, trash bags, wires spilling out, and a detached eyeball above.
A broken laptop hinge revealed a broader shift in how modern products are designed, sold, and owned
Book cover for "Bag Man" by Lew Frankfort, featuring a brown leather Coach handbag against a blue background with Lew Frankfort’s name in bold white text.
Lew Frankfort — Chairman Emeritus of Coach, Inc. — reveals the surest way for a brand to stand the test of time.
A map with various yellow and brown faces showing different emotions, representing different regions.
50 years ago, Herman Chernoff proposed using human faces to represent multidimensional datasets. It was a good idea in theory — but a disaster in practice.
An illustration of a tall building featuring new office concepts.
Architect and brand innovator Kevin Ervin Kelley sounds the alarm for workplace culture — and argues for a “big bang” collision of forms and shapes.
The first "running machine" — later known as the bicycle — symbolizes a key design idea.
Sight helps you see a room, but interoception lets you sense it from inside your own body.
the power of branding
6mins
Branding isn’t buzz — we’ve been doing it for thousands of years.
Cold War meets Star Wars in this cut-away of a 1950 “rubber bubble,” the first line of defense against nuclear sneak attack.
Trafalgar Square Pyramid
Take a look at the Times Square Totem, the Trafalgar Square Pyramid, and other landmarks that were never built.