Marketing

Marketing

How to get employees to engage in learning programs.
Most L&D pros assume attention comes with the job title. Marketers wake up every day convinced they have to earn it. That gap explains a lot.
Black and white portrait of David Aaker, an older man in a suit and glasses, centered between artistic backgrounds of a handshake, grid, and abstract curved lines.
The marketing guru outlines the current state of brand-building — and highlights four outstanding opportunities for the immediate future.
Book cover for "Unstoppable Entrepreneurs" by Lori Rosenkopf, featuring a torn paper effect revealing an orange circle with text about bootstrapping startups and innovation, published by Wharton School Press.
Warren Buffett famously noted that Berkshire Hathaway would “never depend on the kindness of strangers to stay in business.” Startups take note.
Abstract illustration of multicolored arrows pointing upwards on a light background, symbolizing growth, progress, and the limitless potential of AI stratosphere.
In new business use cases where AI is the default, the potential results are phenomenal — but humans should play a key strategic role.
dream advertising
A team of scientists has warned that marketers seek to advertise in our dreams. Will our sleep be commercialized against our wishes?
The rewards price to get a free cup of hot coffee at Starbucks is going up.
Here's how to avoid getting duped by the "dark patterns" of online businesses.
Million Stories
Dogs are seen as more likely to leap without looking – possibly a trait shared with their owners.
New ideas inevitably face opposition. A new book called "The Human Element" argues that overcoming opposition requires understanding the concepts of "Fuel" and "Friction."
Many of the furniture giant’s products are named after Swedish locations. Not everyone is happy about that.