Google knows it cannot live on search derived advertising revenues forever, hence its continual release of ‘Beta’ products and push towards both the smartphone and enterprise markets.” Larry Page will know that in his new role [as C.E.O.], he must get a better handle on the tablet market: 90 per cent of it is currently taken by Apple’s iPad, but as the mass of Android tablets already announced hit the market it will become crucial for the company’s growth that Google’s rivals are just as slick and even more capable. The same applies to phones.