Latest Videos

Latest Videos

A library of interviews with the world’s biggest thinkers.

4mins
A great tower would have had a place at the World Trade Center site. But instead we’re doing a building that is “not that different from a lot of commercial […]
6mins
“Green” architecture has become so central to the making of architecture that it’s not longer a big deal.
3mins
There’s a tremendous interest in sustainability and green architecture, and a greater sense that buildings reflect their larger context.
4mins
The rise of celebrity architects has made building design part of the general cultural dialogue. People want to see more buildings that “arouse their passions, whether positively or negatively.”
4mins
Technology can sometimes create the illusion that a building can be created without a creative hand, or without a creative idea behind it. That’s not true at all, says the […]
3mins
The economic downturn has drastically cut the volume of new buildings. But the pause may “cleanse a lot of the crap out of the system.”
28mins
A conversation with the New Yorker’s architecture critic.
4mins
Game designers are having to think more like marketers: “We’re used to having fun be at the core, but now funding is at the core,” says Schell. “Now we design […]
3mins
The concrete sense of the achievement, combined with the opportunity for social engagement and a never-ending source of challenges make massively multiplayer online games a highly captivating form of entertainment.
3mins
In the future, video games may allow everyone to have a personal trainer, not only for exercise, but for their education, hobbies, art, spirituality—anything in their life that they’d like […]
4mins
Video game technology is the medium that subsumes all others. Once these games have the ability to listen to humans, they’ll be even more emotionally enticing.
3mins
Our educational system should be reinvented to harness the incredible power of educational games.
19mins
A conversation with the video game designer.
4mins
The late, great pianist is Huang’s favorite, but if she tried to mimic his daring interpretations, “it would not be very good,” she says.
2mins
The 14-year-old pianist wants to drag classical music into the 21st century by creating an iPhone app for fans of the German composer.
2mins
Keeping track of all the different voices in a Bach piece is a fun way to improve your technique, says the 14-year-old champion pianist—but it can also affect your brain.
2mins
“If you put down your controller for just a second while playing Mario Kart—wham—you’ll crash and lose a life.” The 14-year-old champion pianist says the consequences are similar, albeit less […]
7mins
From a distance, Johann Sebastian Bach’s pieces seem so “simple and pure,” says the 14-year-old pianist. But on “the inside” they are much more complex.
1mins
New tools and methodologies involve the consumer in the development and review of the creative process more than ever before. The best marketers bring the consumer in early on to […]