How Readers Scan News in Print and Online

On April 10, the Poynter Institute is set to release it’s latest “eye tracking” study of how readers navigate the printed and online news page. The preview of the key […]

by

Matthew C. Nisbet

August 16, 2010

On April 10, the Poynter Institute is set to release it’s latest “eye tracking” study of how readers navigate the printed and online news page. The preview of the key findings is fairly suprising. Watch the video about the study at the site, and listen to this NPR Marketplace story on the forthcoming study.

Matthew C. Nisbet

Associate Professor of Communication, Northeastern University

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