Mike Lazerow

Mike Lazerow

A middle-aged man with glasses, short curly hair, and a salt-and-pepper beard, wearing a maroon shirt, smiling in front of a gray background.

Mike Lazerow is a serial entrepreneur, the cofounder of Golf.com and Buddy Media, and the co-author of Shoveling $h!t

Book cover for "Shoveling $H!T: A Love Story About The Entrepreneur's Messy Path To Success" by Kass and Mike Lazerow, featuring a shovel and dirt pile—highlighting every pivot masterstroke. Text reads “an excerpt from.”.
If your world-beating idea is not working you might need to change direction — and Instagram cofounder Kevin Systrom provides the perfect case study.