Mike Lazerow

Mike Lazerow

A middle-aged man with glasses, short curly hair, and a salt-and-pepper beard, wearing a maroon shirt, smiling in front of a gray background.

Mike Lazerow is a serial entrepreneur, the cofounder of Golf.com and Buddy Media, and the co-author of Shoveling $h!t

Book cover featuring a shovel scooping a pile of dirt, titled "Shoveling Sh!t" by Kass and Mike Lazerow, with a foreword quote by Gary Vaynerchuk at the top—a true pivot masterstroke in business storytelling.
If your world-beating idea is not working you might need to change direction — and Instagram cofounder Kevin Systrom provides the perfect case study.