Change resource 01

Pfeffer & Sutton. (2000). The knowing-doing gap: How smart companies turn knowledge into action.Countless leaders know what they should do. But yet desired change fails to happen. Here’s why.

by

Scott McLeod

February 16, 2011

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Pfeffer & Sutton. (2000). The knowing-doing gap: How smart companies turn knowledge into action.

Countless leaders know what they should do. But yet desired change fails to happen. Here’s why.

Associate Professor of Educational Administration, Iowa State University

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