Uncommitted TV Viewers More Engaged by McCain-Palin than Obama-Biden

Voters not yet committed to either candidate were 12% more engaged by TV coverage of the GOP convention than the Democratic convention, according to an analysis released Monday by Nielsen […]

by

Matthew C. Nisbet

August 16, 2010

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Voters not yet committed to either candidate were 12% more engaged by TV coverage of the GOP convention than the Democratic convention, according to an analysis released Monday by Nielsen IAG.

Matthew C. Nisbet

Associate Professor of Communication, Northeastern University

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