Bill McGowan

Bill McGowan

A middle-aged man with gray hair and glasses smiles while wearing a blue suit, white shirt, and blue patterned tie against a plain gray background.

Bill McGowan is the founder and CEO of Clarity Media Group, a two-time Emmy Award–winner, and the co-author of Speak Memorably.

Book cover titled "Speak, Memorably: The Art of Captivating an Audience" by Bill McGowan and Juliana Silva, featuring a red background and blue and orange text, inspired by the storytelling flair of Francis Coppola.
The “primacy/recency effect” is used by celebrated movie-makers, Broadway composers, and restaurateurs — it can work for you too.