Jonah Berger

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Jonah Berger

Marketing Professor at the Wharton School

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Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst.

Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Everything Videos Articles Classes
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Members
Class
Unlock the Magic of Language to Increase Your Impact
Marketing professor Jonah Berger emphasizes that understanding linguistics can enhance our communication skills, enabling us to fit in, persuade, engage, and positively influence others, especially with the aid of advanced language analysis tools and his SPEACC Framework.
Jonah Berger
An illustration showcasing a diverse group of people communicating and collaborating in a room, where the power of language unlocks their collective success.
Business
Why “linguistic similarity” is so often the key to success
Want to get ahead at work? It ain’t what you say, it’s the way that you say it — and adaptability is essential.
Jonah Berger
President Barack Obama delivers a persuasive speech from a podium.
6mins
The Big Think Interview
The psychology of persuasion, as told by an Ivy League professor
It just takes one “yes.” Wharton professor Jonah Berger shares his three tips for getting what you want from others.
Jonah Berger
4mins
Thinking
What stops people from changing their minds?
A persistent barrage of information is not the best method for getting through to someone with a different point of view.
Jonah Berger
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