Juliana Silva

Juliana Silva

A woman with long blonde hair, wearing a dark sleeveless top and a gold necklace, smiles at the camera against a plain gray background.

Juliana Silva is a communications coach for Clarity Media Group, an opinion columnist at CNN.com, and the co-author of Speak Memorably.

Book cover titled "Speak, Memorably: The Art of Captivating an Audience" by Bill McGowan and Juliana Silva, featuring a red background and blue and orange text, inspired by the storytelling flair of Francis Coppola.
The “primacy/recency effect” is used by celebrated movie-makers, Broadway composers, and restaurateurs — it can work for you too.