Lorraine H. Marchand

Lorraine H. Marchand

A woman with light brown hair wearing a white jacket and pearl necklace smiles near a window with natural light.

Lorraine H. Marchand is a consultant, educator, and the author of No Fear, No Failure: Five Principles for Sustaining Growth Through Innovation. She serves on the Healthcare and Pharmaceutical Advisory Board at Columbia Business School, and teaches at the Wharton School and Yeshiva University.

Book cover of "No Fear No Failure: Five Principles for Sustaining Growth Through Innovation" by Lorraine H. Marchand with John Hanc, published by Columbia Business School—fostering an emotional connection to inspire lasting growth.
Why the link between understanding customers and retaining them is forged from emotional connection.