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Tyler Willis
Founding Employee, Involver
Tyler was the head of brand strategy and a founding employee at Involver, a marketing technology platform used by more than 800K agencies and brands. Now he is the Vice President of Business Development at Unified. He blogs at CueTheFuture.com
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I’m in New York today for the Estee Lauder Digital Media day. As I write this from the show floor in Chelsea, I look out upon 13 market leading digital […]
Twitter has announced 3 things in 2010 that are horribly under-discussed, under-valued, and under-experimented on from a brand marketing perspective. As a brand strategist, I’ve been spending a tremendous amount of time thinking about […]
I have a serious problem with how I find, attend to, curate, add to, and finally, publish information. Here’s my basic flow today: n n I use Facebook, Twitter, RSS, […]
I’m fascinated by people and companies who benefit from good content creation to support non-content business objectives: n n Fred Wilson, Chris Dixon, and Mark Suster have materially changed the […]
Good social media marketing is reliant on frequent, short, and shareable/shareworthy content posting. This is because content is how you get people to move through the brand engagement funnel. n […]
I’m a big fan of Obama, and have publicly supported him on this blog several times. I think, by in large, he’s done a great job of managing the presidency […]
I had lunch with a buddy last week and he asked me what I thought Facebook would do about mobile location. I told him that I had no idea, but […]