Tyler Willis

Tyler Willis

Founding Employee, Involver

Tyler was the head of brand strategy and a founding employee at Involver, a marketing technology platform used by more than 800K agencies and brands. Now he is the Vice President of Business Development at Unified. He blogs at CueTheFuture.com

We just opened up a positioning on the Involver Marketing team, I’ve loved developing relationships with you all as readers – and I think some of you might be a […]
This weekend I flew to lovely Pasco, WA to officiate a friend’s wedding — it was an amazing event and was truly enjoyable. On my way back, I had an […]
The photo to the left is founder Marco Arment’s four letter tweet after seeing Apple launch a competitor to his popular startup, Instapaper. There’s been a lot of coverage as […]
In researching Groupon’s IPO for the earlier post, I tried to think about which markets are being affected by Groupon. The biggest is almost certainly Yellow Pages ($26Bn worldwide) — […]
Going public now allows Groupon to establish dominance against their competitors. They can encourage a perception from the public markets that LivingSocial et. al. are "Groupon Clones."
I have given this presentation a few times in the last several years, but I just finished refreshing some of the visuals and examples.  If you’re interested in how to […]
Not a Bubble. I’ve just returned from a vacation to Kaua’i and have been catching up on the news that happened while I was away… there sure was a lot […]