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Audience Development
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Derek Thompson, senior editor at The Atlantic, emphasizes that product success hinges not just on quality, but also on consumer perception, including novelty, appeal, and targeting the right audience.
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Charlene Li emphasizes that instead of mastering specific social media tools, leaders should prioritize engaging their audience through strategic listening, informed priority-setting, and effective communication, as social media platforms will continue to evolve.
The “primacy/recency effect” is used by celebrated movie-makers, Broadway composers, and restaurateurs — it can work for you too.
You no longer need an army of followers to stand out as a writer — “one great piece is all it takes,” says Perell.
Gary Vaynerchuk, CEO of VaynerMedia, explains how to find branding success by making "boulders" out of "pebbles."
Smart CEOs can harness authenticity and humanity on socials — but one slip can spell disaster. Here’s a strategic plan.
Clear communication is good for business and life — but compelling communication can take you to another level.
5mins
Make it simple. Make it clear. Make it stick. Alan Alda on how to get everyone to understand your thoughts.
John Templeton Foundation
For decades, cinemas have earned more from concessions than ticket sales. But can their current business model survive in the streaming age?
Million Stories
Late-night shows, developed during the "golden age" of TV, are no longer as relevant in the age of streaming services and Donald Trump.
If you want to share the truths about our Universe with others, don't fall into the trap of arguing with a misinformer. Do this instead.