Audience Development

Audience Development

A collage with a man’s portrait, three upward-pointing arrows, three horizontal ovals, and a bar chart with rising columns, all in blue, grey, and beige tones.
Members
Derek Thompson, senior editor at The Atlantic, emphasizes that product success hinges not just on quality, but also on consumer perception, including novelty, appeal, and targeting the right audience.
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Members
Charlene Li emphasizes that instead of mastering specific social media tools, leaders should prioritize engaging their audience through strategic listening, informed priority-setting, and effective communication, as social media platforms will continue to evolve.
Book cover titled "Speak, Memorably: The Art of Captivating an Audience" by Bill McGowan and Juliana Silva, featuring a red background and blue and orange text, inspired by the storytelling flair of Francis Coppola.
The “primacy/recency effect” is used by celebrated movie-makers, Broadway composers, and restaurateurs — it can work for you too.
David Perell, in a short-sleeve white shirt, sits in front of a blurred background with plants, looking slightly to the side.
You no longer need an army of followers to stand out as a writer — “one great piece is all it takes,” says Perell.
A hand holds a tablet displaying a fluctuating green stock market graph, capturing the attention of day traders with its dynamic curves and axis lines in the background.
Gary Vaynerchuk, CEO of VaynerMedia, explains how to find branding success by making "boulders" out of "pebbles."
Person seated, using a smartphone to browse social media, with a focus on their hands and the device over a handbag, inside a room with striped carpeting.
Smart CEOs can harness authenticity and humanity on socials — but one slip can spell disaster. Here’s a strategic plan.
The rocky horror show poster.
"Time Warp" all the way back to 1800s spiritualism, magic performances, and spook shows.
A group of people utilizing effective communication skills sitting around a table in a meeting.
Clear communication is good for business and life — but compelling communication can take you to another level.
Black and white sketch of a man in formal attire with short hair, bow tie, and jacket, facing sideways with arms slightly raised.
5mins
Make it simple. Make it clear. Make it stick. Alan Alda on how to get everyone to understand your thoughts.
John Templeton Foundation
For decades, cinemas have earned more from concessions than ticket sales. But can their current business model survive in the streaming age?
Million Stories
Late Night Show with David Letterman
Late-night shows, developed during the "golden age" of TV, are no longer as relevant in the age of streaming services and Donald Trump.
astronomy new era
If you want to share the truths about our Universe with others, don't fall into the trap of arguing with a misinformer. Do this instead.
movies
Netflix might have something to do with it.