Audience Development

Audience Development

Book cover titled "Speak, Memorably: The Art of Captivating an Audience" by Bill McGowan and Juliana Silva, featuring a red background and blue and orange text, inspired by the storytelling flair of Francis Coppola.
The “primacy/recency effect” is used by celebrated movie-makers, Broadway composers, and restaurateurs — it can work for you too.
David Perell, in a short-sleeve white shirt, sits in front of a blurred background with plants, looking slightly to the side.
You no longer need an army of followers to stand out as a writer — “one great piece is all it takes,” says Perell.
A hand holds a tablet displaying a fluctuating green stock market graph, capturing the attention of day traders with its dynamic curves and axis lines in the background.
Gary Vaynerchuk, CEO of VaynerMedia, explains how to find branding success by making "boulders" out of "pebbles."
Person seated, using a smartphone to browse social media, with a focus on their hands and the device over a handbag, inside a room with striped carpeting.
Smart CEOs can harness authenticity and humanity on socials — but one slip can spell disaster. Here’s a strategic plan.
The rocky horror show poster.
"Time Warp" all the way back to 1800s spiritualism, magic performances, and spook shows.
A group of people utilizing effective communication skills sitting around a table in a meeting.
Clear communication is good for business and life — but compelling communication can take you to another level.
For decades, cinemas have earned more from concessions than ticket sales. But can their current business model survive in the streaming age?
Million Stories
Late Night Show with David Letterman
Late-night shows, developed during the "golden age" of TV, are no longer as relevant in the age of streaming services and Donald Trump.
astronomy new era
If you want to share the truths about our Universe with others, don't fall into the trap of arguing with a misinformer. Do this instead.
movies
Netflix might have something to do with it.