Cognitive Biases

Cognitive Biases

Two people face each other closely, each sipping from their own straw. The blue-tinted image, echoing the 37% rule of making choices, reveals only part of their faces, hinting at a moment of decision or connection.
When making any tough decision, the key is not to be overly exploratory or exploitative.
Book cover for "The Art of Spending Money" by Morgan Housel, featuring an origami bird made from money and a quote from Steven Bartlett at the top, exploring how to be miserable spending money unwisely.
In this excerpt from "The Art of Spending Money," Morgan Housel lays out the spending and financial habits guaranteed to end in regret.
A minimalist drawing of a duck outlined in white against a gradient background, with an orange star shape marking the eye, invites you to question your perception.
“Who ya gonna believe: me or your own eyes?” Until you can assess your perception, the answer should be neither.
A person in a suit holds up a NOAA map showing the forecast track and intensity of Hurricane Dorian, reminding us that, unlike Einstein, we can't change the facts—only prepare for them—in an office setting.
Einstein is credited with saying, "If the facts don't fit the theory, change the facts." What he actually said has a very different meaning.
A lineup of eight women in swimsuits stands on stage, embodying beauty as they face away from the camera, with an audience in the background.
"Lookism" is prevalent and harmful. So why do so few take it seriously?
Abstract image with sections showcasing Mars, green circular patterns resembling tennis ball textures, and various graphs on green and black backgrounds.
Embedding any leadership philosophy in sports demands a selective and multi-disciplinary approach.
An open magazine reveals a woman wearing a hijab and headphones on one page, with de-bias technology illustrations mapping the faces of three individuals on the opposite page.
By designing smart systems, we can help ourselves live up to our best intentions — and perform even better in our workplaces.
A single eye illuminated in the dark with a warm light.
The biases that shape our understanding of the mind.
A gloved hand grips a vaccine-loaded syringe, framed by a red-tinted portrait of a historical figure in the center and a grainy black-and-white landscape on the right.
"I have a friend who thinks vaccines cause autism," writes Nina. "What can I do?"
Open book with a gradient bar design on the left page and an illustration of founders sharing wisdom around a fire on the right page.
Startup success can often hinge on a key lesson derived from behavioral science ... and Jerry Seinfeld's "Night Guy vs. Morning Guy" routine.
A collage features a tennis player and a basketball player against a backdrop of financial charts, graphs, and mathematical equations on a checkered pattern.
How Daniel Kahneman and Amos Tversky cracked open behavioral economics and enlightened all our choices.
A white ladder leans against a white wall, leading up to a circular opening revealing a blue sky with scattered clouds.
A simple semantic device — invented by a forgotten senator — can help us break “the curse of knowledge.”
A collage image featuring a side profile of a person, abstract patterns, financial data, a cloudy sky, a person resting, another with head in hands—capturing the essence of freedom from hindsight bias—and a sunset over the ocean.
Josh Kaufman — best-selling author of entrepreneurial classic "The Personal MBA" — explores an essential truth about all decision-making.
A search bar with the phrase "the future" being typed and a blue search button below it. An arrow cursor points to the search phrase. The background is black.
Can AI-powered “answer engines” replace the 10 blue links model?
A sculpture depicts a human head with the top open like a birdcage. A lone white feather, symbolizing lost motivation, lies on the ground outside the cage on a blue background.
Big Think recently spoke with behavioral scientist and author Katy Milkman about what really motivates us and steers our behavior.
Abstract film strip design featuring geometric shapes and silhouettes in a multicolored grid pattern, evoking artistic expression and creative filmography.
Admitting that we know little about our future selves can radically improve our decision-making.
A senior man, Daniel Kahneman, with glasses, wearing a dark suit and a blue shirt, standing against a gray background.
Kahneman was a world-changing psychologist — even with his lesser known ideas on life satisfaction.
A statue of a man with his hands on his head, symbolizing regret.
A simple dice game shines a bit of light on the psychology of regret.
A man, engaged in the act of reading, is seated at a table with a newspaper in front of him.
To solve “addition bias” don’t punish people who subtract — call in the “friction fixers” instead.
A painting of orange and red circles on a blue background, displaying randomness in its arrangement.
To break "analysis paralysis," reduce the number of available options — and introduce an element of chance.
A man sitting in a leather chair, contemplating psychology.
Recent high-profile instances of fraud in psychology have led some to wonder if there's anything useful about the field at all.
A photo of a brain with false memories.
We are prone to false memories. One reason is that we are biased toward remembering tidy endings for events, even if they didn't exist.
a painting of a man with a hammer in his hand.
Nobody actually knows what will come of AI. But we can console ourselves with the knowledge that nobody has ever really known anything about the future.
a bunch of signs that are on the side of a building.
You’ve probably noticed that most retailers use prices ending in 99. That’s intentional.
Million Stories
Two men engaging in a brain-teasing game at a table.
And how to make it think differently.
a collage of photos of a man with a beard.
Unmasking a "convenient untruth" in U.S. politics.
Intellectual humility demands that we examine our motivations for holding certain beliefs.
John Templeton Foundation