Persuasion

Persuasion

A collage features a man in academic regalia at a podium, a black-and-white rural village, ants, and the words “THE NIGHTCRAWLER” in bold text at the top, evoking the art of reason amid contrasting scenes.
Welcome to The Nightcrawler — a weekly newsletter from Eric Markowitz covering tech, innovation, and long-term thinking.
An open book reveals the art of smart manipulation: on the left page, a marionette illustration dances gracefully, while on the right, a flock of sheep grazes peacefully in a sunlit field.
We manipulate constantly — but few of us want to be called “manipulative.” Here, ex-Google executive Jenny Wood redefines an unfairly maligned trait.
Silhouette of a person in a suit with their face represented as a circuit board against a blue background.
Conversational AI agents will have a major advantage over human salespeople.
A gloved hand grips a vaccine-loaded syringe, framed by a red-tinted portrait of a historical figure in the center and a grainy black-and-white landscape on the right.
"I have a friend who thinks vaccines cause autism," writes Nina. "What can I do?"
A young woman in a white dress sits in front of a digital representation of Cupid with pink and green pixels. The background features a landscape with trees.
The first of these devices is already on the market — the AI-powered Ray-Bans from Meta.
Collage featuring a person in medieval armor and a suit, with various arrows, grids, and abstract designs in green, black, and white. The composition blends historical and modern elements with an infusion of startup wisdom.
Why the best entrepreneurs should be more Obi-Wan Kenobi than Luke Skywalker.
Illustration of a key with an ear inside its head part on the left and a hand holding another hand with a keyhole between them on the right. The background, reminiscent of Dale Carnegie's principles, features blue and black geometric shapes.
After almost a century in print, "How to Win Friends and Influence People" still has lessons to teach us.
A painting of the Parthenon, an ancient temple with columns and partial ruins, under a clear blue sky. The landscape around it includes scattered stones and minimal vegetation, perfectly capturing the essence of strong presentation skills in historical artistry.
Rhetorical mastery is within everyone’s reach — equipped with some basic techniques you can rock it like Aristotle.
A collage with a bullseye in the center, flanked by monochrome images of a man holding his chin in one circle and a smiling woman displaying leadership language in another on a terracotta
Marketing expert Jonah Berger explains how simple tweaks to your word use can have a huge impact on team communication.
A man in a suit is holding a pipe, presenting an air of sophistication.
Bertrand Russell shows us how to recognize emotional arguments smuggled into presumed statements of fact.
A group of people, part of a doomsday cult, in white robes standing in front of a white chair.
If someone can make you feel insecure, incomplete, and inadequate, they then can present themselves as the solution you need.
A painting of two sophists engrossed in a book.
Debate is a verbal sport with winners and losers. As such, it is less about the truth and more about who looks and sounds the best.
Intellectual humility demands that we examine our motivations for holding certain beliefs.
John Templeton Foundation
a human talking to a digital avatar
The danger posed by conversational AI isn't that it can say weird or dark things; it's personalized manipulation for nefarious purposes.
By exposing people to small doses of misinformation and encouraging them to develop resistance strategies, "prebunking" can fight fake news.
astronomy new era
If you want to share the truths about our Universe with others, don't fall into the trap of arguing with a misinformer. Do this instead.
Inside the metaverse, your emotions and physical responses will be monitored, and AI will use that data to influence you in real time. Is that essentially mind control?
A white virtual reality headset on a white background.
The Metaverse could be the most dangerous tool of persuasion humanity has ever created.
If argumentation led to nothing, it would soon be thrown into the evolutionary dustbin.
The metaverse may leave us perpetually unsure whether the people we encounter are authentic or high-quality fakes.
Silhouettes of three people watching a screen.
In spreading politics, videos may not be much more persuasive than their text-based counterparts.