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A library of interviews with the world’s biggest thinkers.
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Big clients have big needs, says DiSesa.
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Effective advertising, DiSesa says, changes behavior.
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Men respond to kindness, not criticism.
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Nina DiSesa on how women forget to be women.
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Its not about sex, DiSesa says. Its about having people respect rather than dismiss you.
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DiSesa has always worked in boys clubs.
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Not all creative people are creative “direct material.” In order to be a creative leader, says Nina DiSesa, you have to keep your brain neatly divided in half.
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The creative mind is the most illusive thing.
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You have to have some creative credentials yourself, DiSesa says.
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People are afraid to be led by someone who isn’t decisive.
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Advertising is an art form, too, DiSesa says.
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Look for the unexpected, DiSesa says.
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DiSesa talks about making the famous “Priceless” commercials, start to finish.
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The best thoughts come in the bathroom.
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Is there an advertising personality?
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The chairman of McCann Erickson never thought she’d end up there.