Influence Psychology

Influence Psychology

A man sitting in a chair.
25mins
"I continue to believe that in the long run, boys, young men will believe their eyes more than their ears."
A man with short curly hair, wearing a light blue shirt and a grey vest, smiles in front of a plain light background.
Members
Marketing professor Jonah Berger emphasizes that understanding linguistics can enhance our communication skills, enabling us to fit in, persuade, engage, and positively influence others, especially with the aid of advanced language analysis tools and his SPEACC Framework.
Close-up of a person's eyes looking up, with white abstract doodles and lines superimposed over their forehead, symbolizing thoughts or imagination.
2mins
Your body language sends messages before your mouth does. Author Robert Greene and negotiation expert Daniel Shapiro PhD explain the key characteristics of nonverbal power and emotional presence that shape how others perceive you.
Unlikely Collaborators
Two silhouetted figures against a blue background, with one appearing to whisper to the other.
16mins
“CIA classifies their secrets according to different terminology. There's confidential secrets, there are secret level secrets, and then there are top secret secrets. And the way that they define each of these different levels actually has to do with the impact that would occur if the secret became public knowledge.”
An open book reveals the art of smart manipulation: on the left page, a marionette illustration dances gracefully, while on the right, a flock of sheep grazes peacefully in a sunlit field.
We manipulate constantly — but few of us want to be called “manipulative.” Here, ex-Google executive Jenny Wood redefines an unfairly maligned trait.
A person with long curly hair and a headband gestures with one hand, wearing a black shirt that says "everyday" and a smartwatch on the other wrist, against a plain background.
13mins
"The truth is that the skills that go into both motivation and manipulation are almost the same skills. The same level of persuasion, the same level of influence, the same level of charisma and dynamic creative thinking drives us to both be manipulated and be motivated."
A hand with emotional intelligence dials a vintage rotary telephone, its coiled cord adding to the nostalgia of the black-and-white scene.
Encouraging thoughtful responses over impulsive reactions can help prevent AI exploitation in decision-making.
A silhouette of a person with glowing orange eyes against a brightly lit office window exudes an aura of power, casting dramatic shadows that heighten the room's awareness.
If you have any sort of power for any reasonable length of time, you will be changed by it — awareness of the effects is crucial.
A collage featuring close-up images of hands, faces, eyes, and text excerpts. The central focus is on various hand gestures performing actions with small objects and cards, evoking the mysterious art of mentalism.
Meet the scientist mixing mentalism with principles from positive psychology and the science of human potential.
Illustration of a key with an ear inside its head part on the left and a hand holding another hand with a keyhole between them on the right. The background, reminiscent of Dale Carnegie's principles, features blue and black geometric shapes.
After almost a century in print, "How to Win Friends and Influence People" still has lessons to teach us.
President Barack Obama delivers a persuasive speech from a podium.
6mins
It just takes one “yes.” Wharton professor Jonah Berger shares his three tips for getting what you want from others.
A yellow and black snake with a black background.
10mins
“Only a narcissist would want to become president.” This is the psychology of an authoritarian unpacked.
a human talking to a digital avatar
The danger posed by conversational AI isn't that it can say weird or dark things; it's personalized manipulation for nefarious purposes.
If you believe that you're perfect, then somebody else must be responsible for your failures.
After 70 years, "The Power of Positive Thinking" remains incredibly popular, even though its critics find the book to be mostly fluff.
Think you should speak about 40% of the time in conversation? How about 70%?
social media
Social media isn’t the majority – it’s the vocal fringe.
Stand Together
Four children gossiping illustrating that gossip is a social skill
Like it or not, we are the descendants of busybodies.