Search
Influence Psychology
25mins
"I continue to believe that in the long run, boys, young men will believe their eyes more than their ears."
Members
Marketing professor Jonah Berger emphasizes that understanding linguistics can enhance our communication skills, enabling us to fit in, persuade, engage, and positively influence others, especially with the aid of advanced language analysis tools and his SPEACC Framework.
2mins
Your body language sends messages before your mouth does. Author Robert Greene and negotiation expert Daniel Shapiro PhD explain the key characteristics of nonverbal power and emotional presence that shape how others perceive you.
Unlikely Collaborators
16mins
“CIA classifies their secrets according to different terminology. There's confidential secrets, there are secret level secrets, and then there are top secret secrets. And the way that they define each of these different levels actually has to do with the impact that would occur if the secret became public knowledge.”
We manipulate constantly — but few of us want to be called “manipulative.” Here, ex-Google executive Jenny Wood redefines an unfairly maligned trait.
13mins
"The truth is that the skills that go into both motivation and manipulation are almost the same skills. The same level of persuasion, the same level of influence, the same level of charisma and dynamic creative thinking drives us to both be manipulated and be motivated."
Encouraging thoughtful responses over impulsive reactions can help prevent AI exploitation in decision-making.
If you have any sort of power for any reasonable length of time, you will be changed by it — awareness of the effects is crucial.
Meet the scientist mixing mentalism with principles from positive psychology and the science of human potential.
After almost a century in print, "How to Win Friends and Influence People" still has lessons to teach us.
6mins
It just takes one “yes.” Wharton professor Jonah Berger shares his three tips for getting what you want from others.
10mins
“Only a narcissist would want to become president.” This is the psychology of an authoritarian unpacked.
The danger posed by conversational AI isn't that it can say weird or dark things; it's personalized manipulation for nefarious purposes.
After 70 years, "The Power of Positive Thinking" remains incredibly popular, even though its critics find the book to be mostly fluff.