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Tyler Willis
Founding Employee, Involver
Tyler was the head of brand strategy and a founding employee at Involver, a marketing technology platform used by more than 800K agencies and brands. Now he is the Vice President of Business Development at Unified. He blogs at CueTheFuture.com
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I recently helped a friend prioritize their measurement framework for a series of growth experiments. Here’s a lightly edited version of my advice. When looking to focus on user growth, […]
Kevin Kelly’s “What Technology Wants” is one of the most important books I’ve read in the past decade. If you’re at all involved in technology innovation, it’s required reading. I […]
Facebook acquired mobile commerce startup, Karma. This acquisition didn’t get nearly the attention it deserved. As Chris Dixon wrote about Facebook’s Business Model: The key question when trying to value […]
Andrew Chen has the valley all atwitter with his most recent post: Growth Hacker is the new VP Marketing. The post is well worth reading, and Andrew adds a fantastic […]
If I were to send you back in time to 1500, a time when people were just learning how to cope with the recent disruptive invention of the moveable type […]
Regular Readers If you are a regular reader here, you might be interested in reading a guest essay I wrote in Forbes. It’s about how marketers are being challenged by […]
Building a great team is the ultimate competitive advantage. Steve Jobs famously thought that his greatest creation wasn’t a great device, but rather was a company filled with people capable […]