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Tyler Willis
Founding Employee, Involver
Tyler was the head of brand strategy and a founding employee at Involver, a marketing technology platform used by more than 800K agencies and brands. Now he is the Vice President of Business Development at Unified. He blogs at CueTheFuture.com
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I love Product Design. As consumer tech has matured, I think the most interesting challenges have largely moved from pure technology problems in to more general interface problems – helping […]
At this year’s F8, Mark Zuckerberg’s keynote was opened by Andy Samberg doing a 5 minute impersonation of Zuck (or, as Samberg began calling his character, “The Zuck Dawg”). Turns out […]
Acute Leukemia was the first issue we fought against at Involver. I’m telling that story today because a great person, Amit Gupta, was just diagnosed with this disease. You can help […]
Mourn for a day. Think Different for the rest of your life. That’s the only thing I can think of. I’m still speechless at the news that Steve Jobs has passed […]
Over the past few days a “scandal” has emerged from a leaked email regarding AirBnB’s new round of financing. Potential investor Chamath Palihapitiya (former head of growth at Facebook and now […]
(The image to the left is from a Nancy Duarte presentation on the emotional path people travel down during great presentations) I was having drinks last evening with a startup […]
When I first started blogging on BigThink, I compiled a list of people who I admired. I wanted to use those folks as a north star as I was trying to […]
Understanding the effectiveness of a marketing channel fully requires understanding the revenue impact that the channel drives. Both as a source of a prospect (e.g. prospects who respond to a […]
We just opened up a positioning on the Involver Marketing team, I’ve loved developing relationships with you all as readers – and I think some of you might be a […]
This weekend I flew to lovely Pasco, WA to officiate a friend’s wedding — it was an amazing event and was truly enjoyable. On my way back, I had an […]
The photo to the left is founder Marco Arment’s four letter tweet after seeing Apple launch a competitor to his popular startup, Instapaper. There’s been a lot of coverage as […]
In researching Groupon’s IPO for the earlier post, I tried to think about which markets are being affected by Groupon. The biggest is almost certainly Yellow Pages ($26Bn worldwide) — […]
Going public now allows Groupon to establish dominance against their competitors. They can encourage a perception from the public markets that LivingSocial et. al. are "Groupon Clones."
I have given this presentation a few times in the last several years, but I just finished refreshing some of the visuals and examples. If you’re interested in how to […]
Not a Bubble. I’ve just returned from a vacation to Kaua’i and have been catching up on the news that happened while I was away… there sure was a lot […]
The startup Kiip offers a relatively simple but radical step forward in mobile advertising: why not attach brand interactions to moments of achievement/greatness where we feel elated—namely during video gameplay?
Corporate America’s ability to create value the past few years has underwhelmed us. That, coupled with many other environmental effects, has led to many new players entering our consumer technology community. […]
Have you heard of Rebecca Black? If not, you may be living under a rock. Her (sickly-sweet-teeny-bopper) song recently got over 62 Million views on Youtube in less than 50 days. […]
In less than two weeks, I’ll be taking a short pilgrimage from San Francisco to Monterey for the e.g. — an event that has been summarized to me by a previous attendee as “what TED […]
Kickstarter is a site that allows anyone to raise money from an online community in order to fund any sort of project. Here's a primer on how to turn your vision into a reality.