You don’t need to be a salesperson to influence others. Robert Herjavec teaches us how to listen deeply, speak clearly, and create value in every interaction.

To engage your audience effectively, psychologist Robert Cialdini suggests using "pre-suasion" to prime them with subtle cues, ensuring they are receptive to your stories and emotional appeals.

In a world filled with distractions, success hinges on your ability to connect, making sales skills essential for everyone, as emphasized by author Daniel Pink.

Marketing professor Jonah Berger emphasizes that understanding linguistics can enhance our communication skills, enabling us to fit in, persuade, engage, and positively influence others, especially with the aid of advanced language analysis tools and his SPEACC Framework.

Welcome to The Nightcrawler — a weekly newsletter from Eric Markowitz covering tech, innovation, and long-term thinking.

We manipulate constantly — but few of us want to be called “manipulative.” Here, ex-Google executive Jenny Wood redefines an unfairly maligned trait.

"The truth is that the skills that go into both motivation and manipulation are almost the same skills. The same level of persuasion, the same level of influence, the same level of charisma and dynamic creative thinking drives us to both be manipulated and be motivated."

Conversational AI agents will have a major advantage over human salespeople.

"Okay, dad, but GMOs help feed the world."

"I have a friend who thinks vaccines cause autism," writes Nina. "What can I do?"

The first of these devices is already on the market — the AI-powered Ray-Bans from Meta.

Why the best entrepreneurs should be more Obi-Wan Kenobi than Luke Skywalker.

After almost a century in print, "How to Win Friends and Influence People" still has lessons to teach us.

Rhetorical mastery is within everyone’s reach — equipped with some basic techniques you can rock it like Aristotle.

Marketing expert Jonah Berger explains how simple tweaks to your word use can have a huge impact on team communication.

Bertrand Russell shows us how to recognize emotional arguments smuggled into presumed statements of fact.

We’ve all tried to win an argument by bringing up statistics that support our view. But here’s why that doesn’t work, according to a neuroscientist.

It just takes one “yes.” Wharton professor Jonah Berger shares his three tips for getting what you want from others.

If someone can make you feel insecure, incomplete, and inadequate, they then can present themselves as the solution you need.

This two-time debate world champion gives three tips for constructing the perfect argument.

Two-time debate world champion Bo Seo gives 3 tips for constructing the perfect argument.

Debate is a verbal sport with winners and losers. As such, it is less about the truth and more about who looks and sounds the best.

Why the best negotiators are nice, not tough.

Self-help gurus for the digital age.

Intellectual humility demands that we examine our motivations for holding certain beliefs.

The danger posed by conversational AI isn't that it can say weird or dark things; it's personalized manipulation for nefarious purposes.

How to defeat debaters who deal in distractions, according to a two-time world debate champion.

By exposing people to small doses of misinformation and encouraging them to develop resistance strategies, "prebunking" can fight fake news.

If you want to share the truths about our Universe with others, don't fall into the trap of arguing with a misinformer. Do this instead.

Inside the metaverse, your emotions and physical responses will be monitored, and AI will use that data to influence you in real time. Is that essentially mind control?